GETTING YOUR ARTWORK
It is advisable that when you design or layout your artwork, you
work repro-ready from start. You can save yourself a lot of
time and frustration when preparing your artwork for
reproduction. Working repro-ready means gathering all important
information about the kind of artwork you are required to
produce, e.g. the finished size of your artwork, colours: is
artwork going to be full colour (CMYK / continuous tone) or a
spot colour job. Is it folded (where, how), is it printed one
side or both sides, is it a bound document or loose (how much
binding margin / spine must you allow if it’s bound) etc.
If continuous halftone images (pictures/photos) are going to be
used in your document/artwork, make sure that they
are at least 300dpi (dots per inch) in resolution, and MUST be
saved as tiff (Tagged Image File Format) or PDF (Portable
Document Format) if they are supplied. And MUST NOT be embedded
in a Microsoft Word Document! Also avoid
working with jpegs and gifs (these are low resolution bitmaps
usually downloaded from the Internet), they are meant for
on-monitor image viewing.
NB: Do not layout an entire document / booklet in Freehand,
Adobe Photoshop, Corel Draw, Publisher, Microsoft Word,
Excel, Corel Photopaint, Acrobat Reader, Powerpoint,
Illustrator, Xara etc. These are not layout programs! Instead,
Adobe InDesign, or any other stable layout software. As for the
Windows based programs (Microsoft Word, Microsoft
Publisher, etc.), most Bureaus / reprohouses won’t image from
them. And before you send your finished artwork to the
bureau printing shop, check your documents specs, e.g. that all
full colour pictures are CMYK, black text is overprinting,
white text is knocking out etc.
- Files should
be supplied in page for page format. Do not supply
pre-imposed or facing pages spreads.
- Files should
be supplied at the correct printing size.
- Bleed must
be set to at least 3mm all around.
images should be at a resolution of at least 300dpi.
- A CMYK
colour space is essential. (Please not to use RGB, Indexed,
calibrated, LAB or images / files with colour
profiles (ICC / Colorsync, etc) embedded).
- Spot colours
must all have the same colour definitions (e.g. Pantone
151CV and Pantone 151 CVC are NOT the same colour).
- Large solid
black areas must have 50% cyan (or similar) printing under
the black. The ink used for CMYK printing
is not opaque and a value of 100% black alone will produce a
dull looking black. Adding 50% cyan to the black
ensures a quality looking rich black.
- Ensure that
black type or solid black elements are not in registration
colour or RGB or a spot black. Avoid having
black elements that contain 100% cyan + 100% magenta + 100%
yellow + 100% black.
- Try to keep
the total ink limit in any one area below 340%. Too much ink
will give the job a murky look.
knockouts, and trapping amounts must be set correctly and
programme’s default settings are normally accurate but some
special cases may need adjustment.
- If you have
placed a PDF or an EPS (exported from another programme) in
your document please ensure that all the
fonts have been converted to curves / paths / outlines (or
are supplied) and that no unwanted colours are present.
- Make sure
your PDF is centred on its page with even amounts of bleed
- A mock-up or
dummy of your job should always be supplied with your files.
- Use the
correct programme for the correct application. Drawing,
layout, photo editing, presentation and office
programmes all do a good job of what they are designed to
do. You will save huge amounts of time, money and
headaches if you use them for their specific tasks only.
- Cadar will
be happy to offer advice at any stage of your job. Please
call us if you are unsure about anything.
- Set any
die-traces, foil and/or embossing blocks to print in a
bright, noticeable spot colour and set them to
- Do not
use artificial text styles. Bold, italic and outline
fonts must be available from the font menu and not be
created using the B (Bold), I (Italic) and O (Outline)
icons. Fonts created artificially will NOT print.
all fonts wherever possible.
absolute peace of mind convert your fonts to curves /
paths (remember to keep a copy of your edited file).
- Do not
use black text smaller than 4pt and coloured text
(requiring registration) smaller than 6pt.
all text on the top most layer. This prevents
transparency effects used on graphics to interact with
the text in
Overprint all solid black text.
all rich black (50% cyan + 100% black) elements.
- Keep a
line width of at least 0.25mm for black and 0.5mm for
colours (requiring registration).
strange fonts and symbols to curves to avoid unexpected
important items like page numbers, heading and text well
inside the page area. This ensures that they will not
be cut off when the job is trimmed to the final size.
TIPS ON HOW TO
SAVE TIME AND MONEY
sure the PDFs (or any files) you supply are correct
and have been fully approved before sending them to
for plate making. Sending correct files the first
time ensures that your job will not suffer any
delays or additional costs.
and all corrections (no matter how small) after
proof stage require that the entire process is
repeated and will
result in additional charges and a possible delay in
the delivery of your job.
Cadar will only print from a signed off proof with
no alterations marked.
Supply PDF, or packaged open files from a recognised
graphics / publication application – Adobe InDesign.
Programmes like MS Publisher delay the process and
could possibly increase the job cost.
sure all files are CMYK only and not any other
Always provide a dummy / mock-up with your file as
this allows us to see if what we are producing
you have supplied.
sure the dimensions are correct and allowances have
been made for folding and/or binding. E.g. on jobs
roll-fold, the panel that folds in is 3mm shorter to
avoid it curling.
you are supplying open files make sure all the fonts
and graphics used are supplied, including those used
PDFs or EPS’s that may be placed in your document.
In InDesign, packaging the document will create a
containing all elements placed into the document and
also a Fonts folder. Please note that not all fonts
included in the Fonts folder due to licence
restrictions some fonts have. Convert fonts to
curves / paths / outlines
Allow at least 3mm bleed all around your page.
you are in any doubt as to how to supply your file
please ask Cadar for advice and / or mock-ups before
with the job.
Starting off with the correct information can
save you money and a lot of frustration further down